The Seven Deadly Sins of Buying a New Printer

2019-03-13 02:58:29

They say that the road to hell is paved with good intentions. It makes sense in the workforce when you think about it. We all want what’s best for our business or home office environment – but sometimes those good intentions are saddled with bad habits, false assumptions, and a steady diet of keeping up with the Joneses.

Buying a printer is a perfect example.

Unknowingly, you may be committing mistakes when either purchasing one printer or upgrading a printer fleet. The result is a potentially dysfunctional environment of needless printer repairs/service; smudged or late-delivered documents caused by printer breakdowns; and a considerable dent in the budget due to runaway printing costs.

Let’s look at the Seven Deadly Sins of buying a printer which, if overcome, will help you to choose a printer that meets your needs, leading you to a paradise of productivity and cost savings.



You’re holding on to aging or outdated printers, regardless of how many times co-workers complain about disruptive software updates or printer jams. You want to maintain course, even if your office is gaining employees or your home business is booming – requiring a shift in printing needs. Never mind the reality that printing quality has become poorer and the machine continually requires service.

Swallow your pride. Understand that the average lifespan of an inkjet printer is three years, while a laser printer lasts about five years. There’s a good chance it’s time to admit defeat, bid your printers farewell, and start a quest for the best possible printer(s).

If you need a further boost, consider that if your printing device is older than five years, its consumption is about 50% higher than a new device. What’s more, New Energy Star qualified printers are 40-55% more energy efficient than standard models.



You’ve committed to searching for a new printer, but why even bother knowing what your printing needs might be? You’ve got work to do and documents to print. So you need to know how to choose a printer now.

Without the right printer, you’ll never get the right productivity or cost-efficiency. Just Consider that three percent of a company’s revenue is spent on paper. Your brand can do better.

By understanding your monthly print volume, you’ll recognise the printer that works best for your work environment. How do you do that? Look at historical paper purchases, perform a quick print assessment, or run a machine history report on your current printer.

How powerful should your printer be?

The larger your print volumes, the bigger the printer you need. The bigger the engine, the more “Pages-Per-Minute” that engine will produce. Here’s a quick guideline:


# Pages Printed Per-Month Pages-Per-Minute (ppm)

Up to 1000: 10 - 15ppm

1,000 – 2,000: 16 – 20ppm

2,000 – 3,000: 21 – 30ppm

3,000 – 5,000: 31 – 40ppm

6,000 – 15,000: 41 – 50ppm

15,000+:  51+


With a little research, you’ll be on your way to knowing your printing needs.



The next step is to make sure you purchase a printer with all the bells and whistles, right? It should include:

• Print • Copy • Scan • Fax

• Extra Paper Trays • Network Enabled • Mobile Ready • 2 Sided or Duplexing

• Colour or Black & White

• Everything! And a 3D printer on the side, please!

Seriously, there’s no point in getting printer features if you’re never going to use them. Reflect on what you want out of a printer, besides it being dependable and productive, and then go forth and find. You’ll likely spend a lot less than you initially thought.



Watch out, because desire is all around. In printing, the yearning for colour is the strongest of desires.

But do you need a colour printer? Colour prints cost 5 – 10 times more than a page printed in black and white. If you’re in the legal or accounting field, perhaps a dependable laser printer with monochrome toner will satisfy all your business longings.

Also, black and white prints only require one cartridge while colour printers require four different toners that are combined to produce an image. Black and white printers have fewer supplies to manage, fewer issues, and can save you a lot of money.

But if you do require a colour printer, make sure you understand the following deadly sin…



If you don’t have one yet, it’s a very good idea to implement a print policy before any new printers arrive. Why?  Ninety-percent of offices have no formal print policy in place, while two-thirds don’t track their printing expenses. When paired with the reality that the average office worker prints 10,000 pages per year at the cost of about £700.

Here some initiatives you can include in your print policy:

  • Reusing printed paper and enforcing paper-less meetings
  • Restricting colour printing
  • Printing on two sides of a page for in-house documents
  • Managed print services that maintain printers and track every document printed – demonstrated to reduce business costs by 20-30%



Sometimes envy is known as ‘Fear of Missing Out’ (FOMO), and it’s widely exploitable by big brands and managed print providers. They will tell you that “everyone else” is employing large, bulky imaging devices. “You can have one too,” they’ll whisper in your ear, “if you just lease one of our machines.” What happens after you sign their long-term contract is that you’ll be locked into buying their expensive printer-brand toner cartridges that cost up to 30% more than the alternatives.

Don’t bite into this FOMO forbidden apple. By selecting a printer that can use premium-quality compatible cartridges, you will still be able to get the image quality at a fraction of the price.

We, of course, like to offer our no-cost printer programs, which gives you the flexibility for the right printer solutions without being locked down.



Yes, you’ve learned how to choose a printer! The champagne is out, and the sound of high-fives fills the office (or at least your head).

Now it’s time to bring fire and brimstone upon your old printer that dared hinder your productivity, money, and patience. You sneer at your printer and say in your best movie villain accent, “Off you go, to the darkest corner of the supplies cupboard where you’ll be forgotten forever by the universe!”

As Yoda would say as if he saw you consumed by the printer Dark Side: “Fast, not so!”

To really exorcise all your demons and deadly sins, the best option is to recycle your old printer. You don’t want your printer to join the more than 375 million empty ink and toner cartridges in landfills each year.

Here are some companies in the UK who can assist in recycling old printers and printer cartridges;


Alternatively, simply Googling “E-Waste Collection Near Me” will lead to many recycling centres around you that will gladly take your old printer.

If you’re wondering about ink and toner cartridges, beyond recycling, a printing policy and managed print services will help you go greener – since you’re no longer a slave to gluttony – as well as considering remanufactured cartridges instead of big brand ones.

You’ve saved your business or home office’s soul, as well as helped planet Earth. Life is good. Enjoy that champagne. Now you know the seven deadly sins and how to choose a printer. 


Have any questions? Contact your local store today or drop our Customer Support team a line at